INKOMPASS is Philip Morris International's (PMI) flagship global internship program, meticulously designed to be a transformative self-discovery journey for aspiring talent. It immerses interns in real-world business challenges within a culturally diverse workplace, aligning with PMI's accelerated evolution towards a smoke-free future. Beyond traditional internships, INKOMPASS offers life-changing opportunities, including commercial graduate accelerator schemes and apprenticeships like the EVOLV UK program or Swiss internships, all crafted to foster portable skills, enhance CVs, and build invaluable global networks. ## Challenges The INKOMPASS website struggled to communicate its true value to global talent: 1. Unclear Value Proposition: Program benefits were not articulated beyond basic mechanics. 2. Disconnected Career Pathways: Links to long-term opportunities within PMI were unclear. 3. Limited Global Visibility: International reach and diversity were underrepresented. 4. Outdated Visual Language: The design failed to engage a younger, digital-first audience. --- ## Solutions Wugweb, with Leo Burnett, redesigned INKOMPASS into a global talent platform: 1. Benefit-Led Storytelling: Reframed messaging around skills, exposure, and growth. 2. Career Path Integration: Clearly connected internships to graduate and apprenticeship programs. 3. Global Opportunity Showcase: Highlighted PMI’s international footprint through visuals. 4. Modern Visual Design: Introduced a vibrant, contemporary UI for younger audiences. 5. Clear Navigation Structure: Simplified access to opportunities, testimonials, and FAQs. 6. Guided Application Flows: Designed multi-step applications with progress clarity. --- ## Impact The redesign strengthened INKOMPASS as a global recruitment engine: 1. Expanded Applicant Pool: Attracted diverse, high-quality global talent. 2. Improved Program Clarity: Candidates understood benefits and growth paths. 3. Enhanced Global Reach: International positioning increased visibility worldwide. 4. Stronger Employer Brand: The platform aligned PMI with its future-focused vision. --- ## Strategic Insights & Design Philosophy 1. Experience-Led Recruitment: Talent engagement starts before application. 2. Youth-Centric Design: Visual energy drives relevance and recall. 3. Careers as Brand Signal: Recruitment platforms reinforce corporate vision. Case Study 12: Accelerating Loyalty: Designing Kia's Intuitive Customer Dashboard Subtitle: Empowering automotive loyalty through real-time data visualization. Category: Experience Design, Web & App Dev Tags: Loyalty Program, Dashboard, Customer Experience (CX) Partner: Adneto Client: Kia Motors Industry: Automobile Disciplines: UX Design, UI Design, CX, Frontend Development Team: Vedanshu Srivastava, Divyanshu Pundir, Saloni Parekh Special Thanks: Kushal Bhagat ### About (Context) For Kia, a prominent force in the global automotive landscape, the drive for sustained customer engagement and loyalty is paramount. To further solidify their position at the forefront of customer-centric innovation, Kia sought to engineer an intuitive and powerful loyalty dashboard. The objective was clear: to empower Kia with comprehensive, real-time insights into customer behavior, reward program efficacy, and the dynamic flow of loyalty points.