About
INKOMPASS is Philip Morris International's (PMI) flagship global internship program, meticulously designed to be a transformative self-discovery journey for aspiring talent. It immerses interns in real-world business challenges within a culturally diverse workplace, aligning with PMI's accelerated evolution towards a smoke-free future.
Beyond traditional internships, INKOMPASS offers life-changing opportunities, including commercial graduate accelerator schemes and apprenticeships like the EVOLV UK program or Swiss internships, all crafted to foster portable skills, enhance CVs, and build invaluable global networks.
Styles
A cohesive style system that strengthens brand trust through consistent colour, typography, and imagery. The result: an elegant, approachable interface that communicates reliability and elevates user perception.
Challenges
The previous Inkompass website faced several significant hurdles in attracting and engaging top-tier global talent.
Unclear Value Proposition
The existing site primarily described program mechanics but failed to clearly articulate the compelling benefits for aspiring interns, leaving them uninformed about the program's true value.
Disconnected Career Pathways
The link between the Inkompass program and PMI’s broader, long-term career opportunities was not effectively established, leaving candidates uncertain about their future within the organization.
Dated & Unengaging Design
The website’s aesthetic lacked vibrancy and modern appeal, potentially failing to resonate with a digitally native, younger audience seeking innovative career experiences.
Limited Global Appeal
The website did not adequately showcase PMI’s expansive international presence or the diverse range of global internship opportunities, hindering its reach to a worldwide talent pool.
Solutions
Wugweb, in collaboration with Leo Burnett, undertook a comprehensive redesign of the Inkompass website. Our strategy focused on creating an engaging, informative, and globally appealing platform through strategic UX, compelling UI, and refined content.
Showcased Real Intern Benefits
Highlighted skill-building, global exposure, cultural immersion, and coaching for impactful storytelling.
Clear Career Path Integration
Connected internships to long-term PMI career opportunities, including graduate programs and apprenticeships.
Global Appeal & Reach
Used visuals and messaging to reflect PMI’s international presence and attract diverse talent.
Youthful, Modern Design
Clean, vibrant UI with dynamic layouts and inclusive visuals to engage a younger audience.
Smooth Navigation & UX
Structured menus and clean page layouts ensure easy access to key sections like FAQs and opportunities.
Interactive Application Flow
Step-by-step, user-friendly assessment and application process with clear progress indicators.
Impact
The redesign of the Inkompass website significantly elevated its effectiveness as a global talent acquisition tool, yielding substantial positive outcomes.
Increased & Diverse Applicant Pool
A compelling and clearly articulated value proposition attracted a wider and more diverse range of talented students keen on launching their careers at PMI.
Improved Program Understanding
learer communication of the program’s benefits and its direct connection to PMI’s broader career path led to a deeper understanding of the immense value proposition for interns.
Enhanced Global Reach
A website that vibrantly showcases PMI’s international presence successfully attracted potential interns from an expanded talent pool across the globe.
Stronger Employer Brand
A modern, engaging, and purpose-driven website design projected a highly positive and innovative image for PMI, aligning seamlessly with their commitment to a smoke-free future and solidifying their reputation as a leading global employer.
Strategic Insights & Design Philosophy
The Inkompass website redesign was driven by a core philosophy of attracting future leaders through transparency, inspiration, and a seamless digital experience.
Vibrant and Youthful User Interface (UI)
The UI embraced a fresh, contemporary aesthetic using high-quality imagery, dynamic layouts, and bright accents. This consistent visual language across all pages created an inviting and professional yet energetic online presence.
