Everything we did to build our initial user base for $0, launching our side product on a bootstrapped budget.

1. Telling our story

Sharing the founder journey naturally spreads word about the product.

2. Product Hunt

Launching on Product Hunt and landing #2 product of the day drove hundreds of sign-ups.

3. Reddit

Posting natively in relevant subreddits where we understood the culture worked far better than generic promotion.

4. Slack

Niche Slack communities were encouraging places to share and get feedback.

5. LinkedIn

Organic reach from posts and direct outreach to past contacts drove sign-ups.

6. Dribbble

Showcasing the product design drew interest from the design community and converted views into sign-ups.